Independent. Hands-on. Sponsorships disclosed.
We test marketing tech so you don't have to...
Real screenshots, real opinions, real "skip this if" guidance.
Latest
Keysearch and Mangools both cost about $20 a month. One gives you twice the daily keyword lookups at that price; the other is far cheaper once you need 500 a day. We priced both plan by plan.
8 min read
More reviews
Every 'best CRM' list quotes the $9 or $14 headline price. None of them price the plan that sends your follow-ups. We did, for 2, 5 and 10 seats, across six CRMs. The cheapest real follow-up automation costs $840 a year. The dearest costs $6,900.
16 min read
HubSpot starts free. Pipedrive starts at $14. Neither of those numbers is what you'll pay. We priced both CRMs at the tier where real sales teams actually land, and the gap is bigger than any comparison table shows.
11 min read
We tested seven ecommerce email tools at real store sizes and re-checked every price. The verdict, the true monthly bills, and who should skip Klaviyo.
14 min read
Most 'free SEO tools' lists rank freemium trials. We separate the tools that are free forever, no card, no expiry, from the ones that wall you off fast.
16 min read
We tested seven SEO tools at real small-business scale: one site, no agency budget. The honest verdict, the pricing math, and what you're being upsold.
15 min read
We compared seven SEO proxy services across rank tracking, SERP scraping, and ad verification. Which earn a place in an agency or marketing team’s stack.
18 min read
Skip the listicles
All tools →📊 Email tool decision quiz
Three questions, one recommendation. Picks among 11 platforms based on your business model and constraints.
💸 Email pricing calculator
Drag the slider to your list size. Annual cost across MailerLite, Klaviyo, Mailchimp, Kit, Beehiiv — side-by-side.
CRM & Sales
🎯 CRM decision quiz
Match your business model + scale + constraint to one of 8 CRMs (HubSpot, Salesforce, Pipedrive, Attio, more).
SEO & Content
🔍 SEO tool pricing calculator
Slide your tracked-keyword count. Annual cost across Mangools, Keysearch, SE Ranking, Ahrefs, Semrush.
📋 Email tool comparison matrix
Sortable, filterable. 7 Mailchimp alternatives by cost, automation depth, free-plan availability, and best-for use case.
More coming
→ See all tools
Analytics quiz, transactional email cost calc, AI tools picker, migration estimator — on the roadmap.
Browse by category
Email Marketing
Reviews, comparisons, and tutorials for email marketing and automation tools.
CRM & Sales
Picking and using CRM and sales tooling for small to mid-sized teams.
SEO & Content
SEO software, content tools, and the workflows around them.
Analytics
Web analytics, product analytics, and attribution platforms.
AI Tools
AI tools changing how marketers work — what's real, what's hype.
Interactive
Tools →
Decision quizzes, pricing calculators, and sortable comparison matrices. Skip the listicles.
One short email a week. Honest takes on the tools we tested, what's worth your money, and what to skip. No fluff.
Free. Unsubscribe anytime.