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We test marketing tech so you don't have to...
Real screenshots, real opinions, real "skip this if" guidance.
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We tested seven ecommerce email tools at real store sizes and re-checked every price. The verdict, the true monthly bills, and who should skip Klaviyo.
13 min read
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Most 'free SEO tools' lists rank freemium trials. We separate the tools that are free forever, no card, no expiry, from the ones that wall you off fast.
15 min read
We tested seven SEO tools at real small-business scale: one site, no agency budget. The honest verdict, the pricing math, and what you're being upsold.
14 min read
We compared eight SEO proxy services across rank tracking, SERP scraping, and ad verification. Which earn a place in an agency or marketing team’s stack.
19 min read
Klaviyo's real pricing at 500, 5k, 25k, 50k, and 100k contacts, plus the hidden costs and when the premium over Mailchimp or MailerLite is worth paying.
9 min read
Mailchimp raised legacy plan prices 11-13% in April 2026, after January's free plan cuts. Real numbers at every list size, and when to stay or switch.
9 min read
GSC is the most underrated free SEO tool. The complete setup, the four reports worth checking weekly, and the gotchas that cost small sites rankings.
8 min read
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All tools →📊 Email tool decision quiz
Three questions, one recommendation. Picks among 11 platforms based on your business model and constraints.
💸 Email pricing calculator
Drag the slider to your list size. Annual cost across MailerLite, Klaviyo, Mailchimp, Kit, Beehiiv — side-by-side.
CRM & Sales
🎯 CRM decision quiz
Match your business model + scale + constraint to one of 8 CRMs (HubSpot, Salesforce, Pipedrive, Attio, more).
SEO & Content
🔍 SEO tool pricing calculator
Slide your tracked-keyword count. Annual cost across Mangools, Keysearch, SE Ranking, Ahrefs, Semrush.
📋 Email tool comparison matrix
Sortable, filterable. 7 Mailchimp alternatives by cost, automation depth, free-plan availability, and best-for use case.
More coming
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Analytics quiz, transactional email cost calc, AI tools picker, migration estimator — on the roadmap.
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Email Marketing
Reviews, comparisons, and tutorials for email marketing and automation tools.
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Picking and using CRM and sales tooling for small to mid-sized teams.
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SEO software, content tools, and the workflows around them.
Analytics
Web analytics, product analytics, and attribution platforms.
AI Tools
AI tools changing how marketers work — what's real, what's hype.
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Decision quizzes, pricing calculators, and sortable comparison matrices. Skip the listicles.
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