Analytics

Web analytics, product analytics, and attribution platforms.

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Editorial illustration: a constellation of analytics tool icons arranged in three privacy posture groups (privacy-first, balanced, depth-first) on warm paper, with one tool at the centre representing the reader's choice. Pillar visual for the web analytics software guide.

Web Analytics Software in 2026: The Complete Guide

The pillar guide to web analytics software in 2026. Which tool fits your site, what you'll pay, what the free tiers hide, and how to choose.

Apr 16, 2026 9 min read

Editorial split composition: GA4 on the left as a deep dashboard with attribution funnels and ecommerce flows in rust; Plausible on the right as a clean single-screen report with pageviews, sources, and devices in green. Two analytics philosophies — depth vs simplicity.

Analytics Tested Apr 2026

GA4 vs Plausible 2026: Which Should Your Site Actually Use?

GA4 is free and deep. Plausible is paid and simple. We ran both on three sites for 60 days, measured data quality, and did the cost math. The verdict.

Apr 9, 2026 14 min read